Invitation to African Week at Veiling Rhein-Maas – Experience the Diversity of Cut Flowers Live!

22 September 2025

We warmly invite our customers to the first African Week at Veiling Rhein-Maas! From October 6 to 9, 2025, daily from 7:30 a.m. to 2:00 p.m. (Thursday until 12:00 p.m.), our foyer in Straelen-Herongen will be transformed into a colorful exhibition space. Veiling Rhein-Maas will showcase the latest assortments of roses and summer flowers from African producers of our two parent companies, Royal FloraHolland and Landgard. The featured products are available through Veiling Rhein-Maas marketing channels as well as via Floriday.

Highlights you can look forward to:

  • A huge exhibition of African cut flowers – diverse and high-quality.
  • Info points with personal contacts covering import, assortment, Clock Service, customer support and Floriday.
  • Insight: How exactly does the import and processing of cut flowers from Africa work? What does “directly from the producer” really mean for you?
  • Exciting presentations by a colleague from the Local Office Kenya of our parent company Royal FloraHolland.

Why it’s worth visiting:

  • Discover new products that perfectly fit your assortment.
  • Learn how easy purchasing via our Clock Service is
  • Get to know us (even better) – and let us get to know you and your needs!


Click here to register directly.
Registration deadline: September 30.

Take this opportunity to explore our assortment from Africa. We look forward to a personal exchange with you in calendar week 41!