Veiling Rhein-Maas has already produced 21 `supplier in the spotlight´-videos since 2014. The videos are quite popular on YouTube and have been clicked about 3,800 times on average so far.
“We are a family business for tulips. Beside the flower bulb cultivation, we work on the refinement and creation of new varieties. Our main goal is to satisfy the customers’ need with our tulips”, says Erik van Dam, manager of the family business. Get to know Triflor from Oude Niedorp (NL) in our newest `supplier in the spotlight´-video.
Upper market segment
“We produce around 25 million tulips in our greenhouses during the growing period. We supply exclusive varieties in a high quality to Veiling Rhein-Maas in order to stand out from the competition. We are concentrating on the upper market segment. Therefore we use our own flower bulbs”, says Eric van Dam. As of late Triflor, which was found in 1965, is also Global GAP certificated.
Usage of digital sales channels
The cooperation with Veiling Rhein-Maas is very important for Erik van Dam and his employees. Beside the auction clock, Triflor is also selling a lot of products via Clock pre sales. “The amounts sold via digital channels are constantly increasing as can be seen by the growing usage of Clock pre sales at Veiling Rhein-Maas. We are glad to participate in the webshop of Veiling Rhein-Maas, which includes all of our exclusive varieties”, adds Erik van Dam.