Veiling Rhein-Maas has already produced 28 `supplier in the spotlight´ videos since 2014. The videos are quite popular on YouTube and have been clicked about 5,000 times on average so far.
"Curcuma is nicknamed the Asian Tulip. We are the only ones in Europe who grow this special plant," explains André Zuidgeest, who took over the business from his father in 1988. In 2004 he founded Villa Gerbera and ten years later his son Mike Zuidgeest joined the company. In addition to Gerberas, Cut Curcuma has also been produced since 2017 and is auctioned at Veiling Rhein-Maas since 2018. In the new ‘supplier in the spotlight’ video, we introduce you to the family business Villa Curcuma from Honselersdijk (NL).
Special features of Curcuma
Many people think that the coloured bracts are the flower, but the actual flowers grow on the side of the bracts. The flowering period is 21 days and a new flower blooms every day. Curcuma is an exclusive flower that is perfectly suited for creating a particularly eye-catching bouquet or arrangement.
Customers, especially florists, who are looking for unusual flowers will find what they are looking for at Villa Curcuma or Villa Gerbera. In addition to the exotic Cut Curcuma, more than 40 varieties of Gerbera are cultivated. Among them are very special varieties such as ‘Spider’ Gerbera or spherical Gerbera. "Our Gerberas are available in Straelen-Herongen since March 2021. For us as suppliers, it is very advantageous that Veiling Rhein-Maas is very close to the end customer," explains Mike Zuidgeest.
The energy from the Curcuma greenhouses is used to heat the greenhouses with Gerbera. This makes the use of energy very efficient and thus sustainable. The pest control is also 95% organic, as mainly beneficial insects are used. "The interest in flowers is constantly increasing, especially in natural products as getting ‘back to nature’ is very trendy at the moment.What goes better with that than a beautiful bouquet of flowers," André Zuidgeest sums up.