Veiling Rhein-Maas in Straelen-Herongen is Germany's only flowers and plants auction and is centrally located in Europe. At the Veiling Rhein-Maas international marketplace, suppliers from all over the world and international customers meet in the ultra-modern auction hall, the heart of the auction, to sell products or buy them themselves. More and more customers and suppliers of Veiling Rhein-Maas are also using the digital purchasing channels Remote Buying, Clock pre sales and Webshop. The Clock Service provides customers and suppliers with an additional sales/purchasing channel. Our marketplace, founded in 2010, is located directly on the Dutch border and is easy to reach thanks to its direct connection to the A40 motorway.

Some facts and figures

  • Turnover in 2023: €424 million
  • 1 auction room with 8 LED clocks
  • Number of clocks: 4 clocks for flowers, 4 clocks for plants
  • several hundred customers’ seats in the autcion room
  • 2,400 suppliers
  • 1,250 customers
  • 350,000 auction trolleys of flowers per year
  • Approx. 1 million CC containers of plants per year
  • Over 5 million transactions per year
  • 10 kilometres of chain track
  • 190,000 m2 of floor space

Short history of origins
Veiling Rhein-Maas is a joint venture between Landgard and Royal FloraHolland established on 29 November 2010. Veiling Rhein-Maas brought together the two leading companies in the ornamental plant sector. It is the only flower and plant auction in the middle of the Euregio connected to the networks of Landgard and Royal FloraHolland. The most important arguments for the merger of the Royal FloraHolland branch in Venlo and the Landgard locations Lüllingen and Herongen were in the Euregio itself. Suppliers in particular expressed the wish to concentrate supply in the Euregio area in order to achieve a better match between supply and demand, a more stable price development and a reduction in costs. In summer 2009 Royal FloraHolland and Landgard announced their intention to combine the auction activities of both organisations in the Euregio in Herongen. A Memorandum of Understanding was then signed, stating that a joint venture would be established on the basis of further investigations. Subsequently, the management boards of Landgard and Royal FloraHolland gave the go-ahead for the establishment of a new auction at the Herongen site.

Our values
With the launch of the joint venture in November 2010, the cultures of two countries and three auction sites were brought together. The already existing core values have been supplemented with other relevant topics in June 2022. It was very important for us to develop our own common culture. Who are we? What do we stand for? How do we deal with our partners? You can watch the video here.