In the cut flower segment, Veiling Rhein-Maas recorded sales growth due to high demand and at the same time high price level. Our customers in North Rhine-Westphalia (DE), Belgium and the Netherlands are still able to sell cut flowers. The demand for cut flowers is strong among end consumers.
With the onset of winter and the resulting challenges in transport, this situation changed at the beginning of Valentine's week. The demand for cut flowers remained surprisingly stable at a still good price level, while the demand for potted plants from our customers was low. Overall, Valentine's week 2021 at Veiling Rhein-Maas was different from previous years as a result of the Corona pandemic and weather conditions.