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Under the title of ‘Rhein-Maas Next’ , the Trade Association of German Florists (‘Fachverband Deutscher Floristen’ or FDF) and Veiling Rhein-Maas jointly launched the second exhibition of current trends in the foyer of the auction in Straelen-Herongen on Wednesday, 29 March 2017. The exhibition created a high level of interest among customers at the auction already on its first day. The floral displays in the foyer were the subject of many photos both during the extended break in the auction when the exhibition was opened, and again after the end of the auction. The exhibition included cut flowers and potted plants from Veiling Rhein-Maas’ suppliers. The products used in the display were described by floral designer Manfred Hoffman as: "of fantastic quality, and a host of amazing raw materials!"
Eye-catching presentation of floral trends in 2017
"In the second ‘Rhein-Maas Next’ exhibition of eye-catching trends, we are presenting you modern floral lifestyle and design trends. ‘Rhein-Maas Next’ provides inspiration for modern PoS displays to promote sales in the shops of our customers", says Uwe Bedenbecker, Managing Director of Veiling Rhein-Maas. Using the products from Veiling Rhein-Maas’ suppliers, floral designers and trend experts Manfred Hoffmann and Oliver Ferchland have interpreted the consumer trends of 2017, as reported by the Dutch Flower Council in Germany: "Harmonize", "Equalize", "Energize" and "Rebel."
Photo album
In the Exhibition Photo Album, we present you some inspiring impressions of ‘Rhein-Maas Next’ 2017.
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