Heart of the auction
"The physical clock remains the heart of the auction. The investment in the new LED technology is based on the conviction that our auction clocks will continue to run for years to come. It is very important for our customers to see and feel the products that they are looking for. We expect that customers will be purchasing via our digital channels on two to three days, with the rest of the days spent purchasing on site in Straelen-Herongen. The system of the auction process has not been changed, only the visual display of the auction clocks on the LED walls has been slightly adapted", explain Günther Esser and Cees Hoekstra, Managing Directors of Veiling Rhein-Maas.