Veiling Rhein-Maas achieved product sales of EUR 421 million in 2024, thus reaching the high level of 2023. Throughout the year, Veiling Rhein-Maas' business performance was characterised by a lower supply [...] overarching project for the future, Veiling Rhein-Maas pressed ahead with its strategic 10-year plan in 2024, which is already creating positive future prospects for the Veiling Rhein-Maas success model. This [...] potential can be optimally used,” explain Günther Esser and Cees Hoekstra, Managing Directors of Veiling Rhein-Maas. The average price for cut flowers at the 2024 auction was still higher than in the 2021