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Successful first quarter of 2021 at Veiling Rhein-Maas

16 April 2021

Veiling Rhein-Maas looks back on a positive first quarter of 2021 with total product sales of € 109 million, a significant increase compared to the same period last year. The number of customers was higher than last year, both on-site in the auction room and at Remote Buying. This shows that on-site purchasing in Straelen-Herongen, since the end of 2020 at a modernised LED auction clock front, remains very popular. The share of Remote Buying sales in the total sales of the auction was over 37% at the end of March 2021. Overall, the digital market channels of the auction - Remote Buying, Clock pre sales and Webshop - were increasingly used. Veiling Rhein-Maas would once again like to thank all suppliers, customers and employees for the excellent cooperation and loyalty to the marketplace in Straelen-Herongen in these challenging times.


Positive Valentine's Day, Women's Day and Easter
In the first seven weeks of the first quarter of 2021, the sale of particular potted plants such as bulb plants and primroses was subdued, as many customers of the marketplace were not allowed to open during the Corona pandemic. Furthermore, the availability of cut flowers was lower, which was also caused by limited transport capacities for imported products. Only with the reopening of stores in several federal states around Valentine's Day and the resulting higher demand and good prices, the foundation for the overall positive first quarter of 2021 at Veiling Rhein-Maas was laid. In addition, purchases for International Women's Day on 8 March 2021 were pleasingly good across all market channels. There was especially strong demand for chrysanthemums via the Clock Service.
Veiling Rhein-Maas subsequently started the second quarter of 2021 with a satisfactory Easter business and realised a better Easter week in terms of turnover than in the previous year. A well-balanced offer of cut flowers and potted plants combined with good customer frequency and demand led to an overall high price level at the auction.

Newsletter optimisation
For Veiling Rhein-Maas, the communication with all partners of the marketplace is extremely important. In order to inform customers and suppliers in an even more targeted and up-to-date manner, we have optimised our newsletter. In addition to a new layout and a weekly dispatch, the newsletter texts are now also assigned to certain topics for a better overview.